Events

Presented at the 2014 Consumer Goods Sales & Marketing Summit, the first annual award honors the unique and powerful role of today's marketing leaders in the increasingly competitive consumer goods industry.

In this era of social media and mobile consumers, successful sales and marketing requires collaborative technology to make an impact. Themed around the coveted IT/Marketing Alliance, the 2014 Consumer Goods Sales & Marketing Summit united sales, marketing and IT trailblazers to explore and compare strategies and lessons learned in their journey toward true alignment.

The first half of 2014 flew by, yet so much has changed. CGT stops time for a moment to recap the most-read news and trend stories on consumergoods.com from January through June. What does this short list tell us? Consumer trends, industry predictions and big data, of course, are the top-of-mind topics among our readers. And, it seems as though everyone is trying to figure out the next big thing.

To maximize reach and engagement, the brand will optimize digital advertising in Facebook and Twitter by allocating dollars in real time to tweets and posts that perform the best.

Big Data hype is everywhere these days even on the daily news. But how many consumer goods companies are actually pursuing big data initiatives to extract valuable insights, particularly from retail-provided POS data? And even then, do retailers value these big data efforts?

Bayer HealthCare is using NeoGrids cloud-based solutions for VMI and Retail Intelligence, and is additionally deploying NeoTPM and NeoS&OP.

The company's consumer-centric approach to product development continues to fuel the innovation pipeline for our brands.

After a successful rollout in the United States and Brazil, the incubator is expected to shape the future of mobile marketing in Australia.