POPAI and Quri revealed the findings of the Compliance Initiative, leveraging Quri's Impact tool to learn more about in-store execution of displays across the grocery, mass merchant, drug, and dollar retail channels.
The Innovation Institute for Food and Health was announced in September 2014 supported by a pledge of $40 million from Mars and $20 million from UC Davis over 10 years.
As part of the program, participants will create a pop-up marketing agency that will provide real-world marketing and advertising solutions for PepsiCo U.S. beverage brands.
