Events

2015 Shopper Marketing Effie Winners
Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.
What are Consumers Saying about your Brand?
Brand owners must understand what is being said about their own brands, as well as their competitors' products, in order to succeed. These insights can then be used to respond quickly to both positive and negative online activities, so strategies can be developed to shape consumer perception. Here, two seasoned experts divulge the market strategies that can help drive business growth.

Mapping Brand Networks in Social Media: Huggies vs. Pampers

The collection of connections created when people tweet about popular brands can be analyzed and visualized to create a kind of aerial photo of the crowd.
Clorox Executive Chairman to Retire; Board Appointments and Elections

The Clorox Company announces Executive Chairman Donald R. Knauss will retire from The Clorox Company and its board of directors. The board also appoints George Harad as independent chair and adds Spencer C. Fleischer and Christopher J. Williams.
Unilever Invests in Beacon Startup

UK digital firm Glimrwon Unilever's international Scale Up competition at the Digital Shoreditch festival in London.
Making its Mark

Lexmark wins UK's inaugural Supply Chain Innovation Award.
Promotion Management

Supply Chain Insights Founder, Lora Cecere explains how promotion management is not to be solved through incrementalism.
The Goalkeepers

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.
2015 Breakthrough Innovation Winners Include PepsiCo, Kraft, and More

This year 12 companies have been named Breakthrough Innovation Winners, recognizing companies such as PepsiCo, Kraft Foods, and L'Oreal Paris.
Top 15 Tweets from Retail & Consumer Goods Analytics Summit

The 2015 Retail & Consumer Goods Analytics Summit came to a close last week, but the conference is still making quite a buzz in Twitter. When it comes to data and analytics, the two industries have a lot of opinions. Here is a snapshot of the content, comments, personalities and more, from #RCAS15.

2015 Shopper Marketing Effie Winners

What are Consumers Saying about your Brand?

Mapping Brand Networks in Social Media: Huggies vs. Pampers

Clorox Executive Chairman to Retire; Board Appointments and Elections

Unilever Invests in Beacon Startup

Making its Mark

Promotion Management

The Goalkeepers

2015 Breakthrough Innovation Winners Include PepsiCo, Kraft, and More

Top 15 Tweets from Retail & Consumer Goods Analytics Summit