Because of increased demand, it’s important brands understand what makes subscriptions attractive to consumers and how to deliver a superior experience.
Procter & Gamble is piloting a paper bottle for its Lenor fabric care brand, joining the contingent of consumer goods brands eschewing plastic for a new packaging innovation.
Founded in 2004, Wabion provides consulting and implementation services for Google Cloud Platform and Google Workspace solution, including integration, development, licensing and training.
Men’s health and beauty company Lumbazzi has tapped Radial to provide fulfillment and transportation services in order to further its e-commerce growth.
DTC is estimated to capture up to 15% of category e-commerce penetration and is generally taking share from e-retailers versus offline. CG companies must understand the benefits in order to compete in our constantly-changing landscape. So what are they?