The new branding is expected by the company to help drive more recognition for the brands in its portfolio, which includes such names as Lysol, Dettol, Nurofen and Durex.
We spent some time chatting with Forhez, who also serves as a co-chair of the CGT/RIS Executive Council, about what may be the most exciting and challenging consumer the industry has ever been responsible for serving.
In addition to providing access to consumer data, the effort is letting the company explore the growing sharing economy and change how it views fashion consumption.
Impact’s AI-driven technology platform powers SaaS solutions aimed at optimizing the forecasting, planning and merchandising functions for retailers and CPG manufacturers.