For direct-to-consumer brands, it’s not enough to have the right product at the right time — not unless you want to become a one-hit-wonder cautionary tale. Learn how Rothy's is investing more heavily in the data and analytics to measure customer engagement and amplification.
This year’s Consumer Goods Sales and Marketing Summit is dialed-in to the business concerns that are top of mind for CG and retail marketing executives: collaboration, transformation and monetization.
Most recently global chief innovation officer at Ocean Spray Cranberries, Hamdallah will be tasked with leading Clif Bar’s product development and business models.