Strategy

Throughout its first decade of doing business as a home canning company, Alltrista Consumer Products Company had little need to track promotional activity and trade promotion spending.

A troubling problem facing the video game industry is the perpetual charge to create next generation consoles.

Unlike most companies, London Fog sees signs of celebration in the skies when dark clouds start gathering.

TAL Apparel unbuttons a product management tool to keep its customers on the cutting edge of fashion

In order to remain competitive, consumer goods firms are faced with the increasing challenge of getting their products developed and to market faster than ever before.

Barbara Carlini, CIO of Diageo North America, streamlines tech operations to support brand growth

Pernod SA, the French division of Groupe Pernod-Ricard, manufactures the spirits Pastis 51 (the country's third-ranking brand of aperitifs), Pernod, Suze, Soho and Cafe de Paris, and distributes Groupe Pernod-Ricard brands including Seagram's Gin, Martell, Aberlour and Havana Club.

Maybe its just me, but at times it feels like the consumer goods industry is as unforgiving as a modern-day battlefield.