Strategy

The industry gets tough on price as competitive concerns surface

P&G Builds New Product Category
Procter & Gamble (P&G) attributes the success of its $16 billion-dollar brands to consumer-driven innovation.

Managers at Quantum Foods Inc. were facing two key challenges: improve inventory control as the business continued to grow dramatically, and meet increasingly stringent government and industry regulations regarding food safety.

Coffee Bean International brews a robust analytics strategy to satisfy 2,000 accounts

Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge.

The combination of innovative products and EDI helps Mixed Emotions gain entry into 250+ retail doors

During a pleasant cocktail reception at a users conference in Phoenix, I was shooting the breeze with an elite consumer goods crowd that was eager to learn more about trade promotions.

By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success