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Strategy

  • Campbell Soup Cuts Forecast Error In Half

    At 135-years-old, the Campbell Soup Company brings in nearly $7 billion in annual sales and touts more than 20 market-leading brands from a diverse product portfolio, which includes everything from the familiar red and white cans to Pepperidge Farm bakery to Godiva chocolate.
  • Editorial Advisory Board Forum

    Are Mergers Good or Bad for the Consumer Goods Industry?
  • Lost and Found

    It was a sunny, autumn day, perfect driving weather to soak up the picturesque country scenery of Concord, Massachusetts, the locale of this months cover story with Welchs.
  • Special Report: 2004 Consumer Goods Technology Conference

    A re-cap of the year's must-attend industry event
  • Ripe For Integration

    In 1869 Dr. Thomas Bramwell Welch inadvertently gave birth to Welch Foods Inc. while discovering the method to make communion wine from unfermented grapes.
  • INSIGHTS -- November 2004

    Technology vendors and consultants have made Radio Frequency Identification (RFID) overly complex and confusing.
  • Health Report

    Even though most diet fads come and go faster than a Britney Spears wedding ceremony, there appears to be one universal mission statement about health that rings true from sea to shining sea: A well-balanced diet and plenty of exercise are key ingredients to a quality life.
  • Between the Lines -- November 2004

    While profitability is the key to the success of any company, it is measured in a variety of ways across different areas.
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