Strategy

Yamaha Motor Europe revs up research to launch new products

With all of the hype, confusion and doubt surrounding the future viability of Radio Frequency Identification (RFID) technology, The Gillette Company remains unfazed, staying the course with a razor-sharp strategy that intends to mine the fathomless efficiencies that the electronic product code (EPC) offers.

With Wall Street's insatiable demand for profitable growth in the consumer packaged goods (CPG) industry, CPG companies must ensure that every asset at their disposal is faced off against the consumer in an effective manner.

In trade promotions management technology, integrated analytics tools that provide for precise tracking of promotions dollars are currently drawing the most attention from consumer goods (CG) companies, analysts say.

There is no doubt that 2004 proved to be a more than challenging year for consumer goods (CG) companies.

Consumer goods firms are only as sharp as the products they release.

Usually, discussion and analysis of a particular subject is a matter of bringing in a number of viewpoints, weighing them and making a case for the most likely futures.

As the retail sector consolidates and the larger players grow stronger, a rising number of consumer goods (CG) firms, such as Adolph Coors Company and Molson Inc., Hershey Foods Corporation and Wm. Wrigley Jr. Co. are executing merger or acquisition strategies.