Special Report - May 2004The American Marketing Association defines a brand as a "name, term sign, symbol or design or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to and to differentiate them from those of competitors." Insights -- May 2004Product Lifecycle Management (PLM) is receiving more attention at the leadership level and the value and benefits are being more deeply understood and appreciated. Cover Story: The Customer Connection Pfizer Consumer Healthcare Taps Data. Enterprise: In Through the Out Door P&G turns to IBM outsourcing to focus on its core businesses. Insight: Competitive Edge A new method to examine IT budgets and spending Keep It Clean Since joining this magazine, I've been introduced to a slew of buzzwords that herald the dawn of a new age for information technology (IT). Opportunity Knocks How to transform business challenges into valuable prospects Customer Management: Driving to The Store Coca-Cola Enterprises embarks on a radical direct-store delivery project. Supply Chain: Under One Roof VF Corp. nears its goal of creating a unified supply chain management infrastructure. About Face Even though the modern-day facelift is a last-ditch effort in the never-ending quest to remain youthful, the principles behind the facelift make perfect sense. First Previous 726 727 728 729 730 Next Last
