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Strategy

  • Rules of Attraction

    In trade promotions management technology, integrated analytics tools that provide for precise tracking of promotions dollars are currently drawing the most attention from consumer goods (CG) companies, analysts say.

  • Helping

    There is no doubt that 2004 proved to be a more than challenging year for consumer goods (CG) companies.

  • Product Placement

    Consumer goods firms are only as sharp as the products they release.

  • Seal The Deal

    Usually, discussion and analysis of a particular subject is a matter of bringing in a number of viewpoints, weighing them and making a case for the most likely futures.

  • Special Report: Mergers and Acquisitions

    As the retail sector consolidates and the larger players grow stronger, a rising number of consumer goods (CG) firms, such as Adolph Coors Company and Molson Inc., Hershey Foods Corporation and Wm. Wrigley Jr. Co. are executing merger or acquisition strategies.

  • Knowledge is Power

    Business Intelligence (BI) wasn't the hottest topic of conversation amongst IT types in 2004, and to be perfectly honest, it likely won't be the belle of the ball in 2005 either.

  • New Tools on The Block

    Technology that helps consumer goods (CG) manufacturers manage promotions and get a clearer picture of consumers who use their products are the hot CRM items of the moment, say analysts, who also predict expanding investment in CRM technology by CG companies in 2005.

  • Product Innovation - December 2004

    The Consumer Goods Technology 2004 award winner for Product Innovation earned its place in the spotlight not only for its recent success in both recognizing and satisfying a consumer need, but for doing so within a collaborative alliance.
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