Strategy

ARC International buffs up the tableware market with PLM

Surmounting supply chain challenges in a demand-driven environment

Ocean-Spray opens a new tool to improve packaging info accuracy

Getting into ship shape

Learning to embrace more than one form of trade promotions management

Last month, more than 120 high-level consumer goods executives convened in New York City for the inaugural Consumer Goods Sales & Marketing Summit a unique event launched in response to the convergence of sales and marketing and technology within leading consumer goods organizations.

It amazes me that failed technology implementations that occurred years ago continue to make headlines today.

According to a recent global survey of 650 companies conducted by Deloitte Research, new product revenue contribution is expected to average 34 percent of overall revenue by 2007, up 21 percent from 1998.