Strategy

Keurig Dr Pepper has named Drew Panayiotou the chief marketing officer for its U.S. refreshment beverages business.

Heineken USA has named a new chief marketing officer. Get the details.

Spirits company Diageo is bringing its luxury assets under a new business umbrella, Diageo Luxury Group.

The Hershey Company has acquired candy brand Sour Strips as it diversifies its offerings in the confection category.

Beauty company and fragrance manufacturer Coty is implementing a five-pillar strategy to accelerate operational agility and future-proof the business. It expects to yield cost-savings results as early as Q1 2025.

Tariffs are top of mind within the consumer goods industry as CPGs ready for a second Donald Trump administration.

E.l.f. Beauty will enter Dollar General stores this month as the cosmetics company seeks to grow both prestige and value beauty segments.

Altria Group launched a cost-savings initiative to improve organizational speed and agility through the use of artificial intelligence and other automation.