Strategy

How Consumer Products Brands Can Achieve Differentiation by Shifting From ‘Direct-To’ to ‘Direct-With’ Consumer Models
As competition heats up across the CPG landscape, more brands adopt new ways of enticing consumers to engage the brand directly and to deliver meaningful value.
Skin Care AI: L'Oréal Decoding the Future of Beauty
The beauty brand has announced another round of tech innovation, this time partnering with Verily to leverage scientific knowledge of skin and AI capabilities to customize skin care offerings.

#Oreotok: Social Fueling New Consumer Habits in Mondelez Research

Social media is increasingly becoming a discovery channel for consumers when it comes to their snacking habits, according to new research from Mondelez International.
Shopify and JD.com Partnership Will Help Expand Largest E-Commerce Market

The collaboration could open up access for retailers both small and large.
NRF 2022: Direct-to-Avatar Strategy Imperative for Brands Prepping Metaverse Entry

As brands work to refine their direct-to-consumer strategies, they’d be wise to add a new layer: direct-to-avatar.
AB InBev Unveils New Brand Identity

AB InBev took the wraps off its new visual brand identity, intended to connect the No. 8 consumer goods company with its updated growth strategy.
Survey: State of DTC in Consumer Goods

We want to hear about your organization and where it stands when it comes to selling DTC.
Dafne Hefner Named First Chief Strategy & Transformation Officer at Kraft Heinz

Dafne Hefner is joining The Kraft Heinz Company as chief strategy and transformation officer of the North America region, a new role.
P&G Making Strides in Inclusive Packaging With Dawn EZ-Squeeze

The latest entrant in the packaging accessibility space comes from Dawn, a Procter & Gamble brand. Dawn EZ-Squeeze features a new inverted bottle setup that can be used with one hand.
CGSM Delivers the ROI of Staying Relevant

The 2021 Sales & Marketing Summit was a highly curated event gathering today’s top talent across the consumer goods industry. Read some highlights of the content from the event.

How Consumer Products Brands Can Achieve Differentiation by Shifting From ‘Direct-To’ to ‘Direct-With’ Consumer Models

Skin Care AI: L'Oréal Decoding the Future of Beauty

#Oreotok: Social Fueling New Consumer Habits in Mondelez Research

Shopify and JD.com Partnership Will Help Expand Largest E-Commerce Market

NRF 2022: Direct-to-Avatar Strategy Imperative for Brands Prepping Metaverse Entry

AB InBev Unveils New Brand Identity

Survey: State of DTC in Consumer Goods

Dafne Hefner Named First Chief Strategy & Transformation Officer at Kraft Heinz

P&G Making Strides in Inclusive Packaging With Dawn EZ-Squeeze

CGSM Delivers the ROI of Staying Relevant