Marketing

PepsiCo’s Laguarta: Boston Beer Partnership Offers Chance for ‘Unique’ Distribution System
The PepsiCo chairman and CEO sees an opportunity to create a unique distribution system in the U.S., with an integrated system that can make coordinated decisions across multiple states from one decision point.
Icelandic Glacial’s Reza Mirza & Grupo Bimbo’s Antonio Parra Join CGSM 2021
As part of the lineup of trailblazing executives sharing their keys to sales and marketing success, Reza Mirza, Icelandic Glacial CEO, and Antonio Parra, Grupo Bimbo VP global information and digital transformation, will share insight and key takeaways CG execs can use to transform their strategies and operations.

New Paths to Growth: Why CPGs Need Fresh Thinking to Grow Market Share

In an uncertain business and consumer landscape, it can be difficult to see the way forward. However, we can draw out four overarching themes to help guide companies’ thinking.
How Entenmann’s Packaging Pivot is Keeping its Products on Retail Shelves

Damages caused by Hurricane Ida prompted the Bimbo Bakeries USA brand to temporarily introduce modified packaging to minimize disruption on retail shelves.
How eBicycle Company Serial 1 Increased Conversions 98% on Digital Storefront

With a diverse target audience including both younger urban cyclists and older adults, Serial 1’s imagery needed to resonate with multiple consumer groups without excluding any of them. Learn how visual AI was able to help.
Kraft Heinz Latest Portfolio Add Reinforces Plans for Emerging Markets Growth

The addition of more than 250 meal-enhancing products from Hemmer is expected to accelerate its Taste Elevation strategy in Brazil, a priority market for Kraft Heinz.
Fostering Authentic Consumer Relationships with Connected Packaging

Digitizing the supply chain doesn’t just make logistics and sourcing sense. The smartest marketers today use connected packaging to foster direct relationships with consumers by allowing the product to do the talking.
How Mars' Digital Engine Is Shifting It to a Value-Focused Mindset

Deepak Jose, Mars head of global demand analytics, shared a window in Mars’ Digital Engine, the strategic framework the company has developed for decision making in order to evolve its e-commerce capabilities.
Pete Gerstberger Named Chief Digital & Strategy Officer at The Honest Company

Pete Gerstberger is joining The Honest Company as chief digital and strategy officer.
PepsiCo’s Pep+ Will License Plant-Based Chip Bag Tech to Other Companies

PepsiCo's sweeping new sustainability initiative not only pledges to cut emissions, but also seeks partners for its new compostable packaging.

PepsiCo’s Laguarta: Boston Beer Partnership Offers Chance for ‘Unique’ Distribution System

Icelandic Glacial’s Reza Mirza & Grupo Bimbo’s Antonio Parra Join CGSM 2021

New Paths to Growth: Why CPGs Need Fresh Thinking to Grow Market Share

How Entenmann’s Packaging Pivot is Keeping its Products on Retail Shelves

How eBicycle Company Serial 1 Increased Conversions 98% on Digital Storefront

Kraft Heinz Latest Portfolio Add Reinforces Plans for Emerging Markets Growth

Fostering Authentic Consumer Relationships with Connected Packaging

How Mars' Digital Engine Is Shifting It to a Value-Focused Mindset

Pete Gerstberger Named Chief Digital & Strategy Officer at The Honest Company

PepsiCo’s Pep+ Will License Plant-Based Chip Bag Tech to Other Companies