This glass innovation will help to reduce the weight of AB InBev’s standard longneck beer bottle from 180 to 150 grams, cutting its CO2 emissions by 17% per bottle.
With close to 30 years of experience supporting the business needs of retailers and CPG brands, the newly appointed executive will lead the company’s product management and marketing organizations.
AWS is partnering with Howard University as part of an upskilling and career development program that provides students with access to curriculum aligned to today’s in-demand cloud careers.
Mondelēz International CEO Dirk Van de Put shared insight into how the snack giant is evolving its marketing, providing a peek into its investment strategy.
With the marketing landscape becoming more complex and brands requiring sharper insights to navigate this terrain, marketing mix modeling needs to evolve in order to offer brands reliable and robust decision-making support. Here's how.
