Marketing

With a diverse target audience including both younger urban cyclists and older adults, Serial 1’s imagery needed to resonate with multiple consumer groups without excluding any of them. Learn how visual AI was able to help.

The addition of more than 250 meal-enhancing products from Hemmer is expected to accelerate its Taste Elevation strategy in Brazil, a priority market for Kraft Heinz.

Digitizing the supply chain doesn’t just make logistics and sourcing sense. The smartest marketers today use connected packaging to foster direct relationships with consumers by allowing the product to do the talking.

Deepak Jose, Mars head of global demand analytics, shared a window in Mars’ Digital Engine, the strategic framework the company has developed for decision making in order to evolve its e-commerce capabilities.

Pete Gerstberger is joining The Honest Company as chief digital and strategy officer.

PepsiCo's sweeping new sustainability initiative not only pledges to cut emissions, but also seeks partners for its new compostable packaging.

The new lead joined K-C in 2019 from Johnson & Johnson, where he held a series of progressive leadership positions across customer development, marketing and general management in multiple countries.

Colgate-Palmolive’s work to evolve its innovation process is making headway, as the company looks both internally and externally to propel its digital transformation and seize opportunities beyond core adjacencies.