Marketing

Nestle unpacked its digital transformation strategy at an investors conference this week, identifying three priorities to increase e-commerce to a quarter of its total sales and doubling its consumer data records.   

Travel brand Away announced a trio of leadership announcements intended to position the company for growth amid the recovering travel industry.

Tyson Foods is investing in such technologies as artificial intelligence and predictive analytics as part of a new productivity plan it anticipates will deliver $1 billion in cost savings by fiscal 2024.

Jane Wakely has joined PepsiCo from two decades at Mars, while Ram Krishnan has been elevated into a new role for the company.

Johnson & Johnson intends to split into two companies, separating its Consumer Health business and creating a new publicly traded company.

e.l.f. Beauty’s CMO Kory Marchisotto and CDO Ekta Chopra will take the stage at CGSM to discuss how to provide a more personalized experience at scale.

Crate & Barrel Holdings is tapping former Nike VP of technology Jason Booth to help the home goods brand develop a superior customer experience.

L'Oréal continues to invest in its personalization capabilities to provide more engaging and relevant consumer experiences.