Marketing

The outdoor products company launches an interactive e-commerce site as part of the third piece of its previously announced direct-to-consumer strategy.

Michael Ferrara, the former SVP, Marketing for Coty, pulls from his career experience to share key strategies for bringing brands to life at retail.

The total value of the shares that PepsiCo will be acquiring is about $7.8 billion, and the acquisitions are expected to create one of the largest food and beverage companies globally.

While S&OP is widely recognized as a "must do" business process, implementation and benefits vary depending on an organization's business goals. Learn from two CG companies that have gotten S&OP right.

Jill Beraud named PAB CMO and president-joint ventures and succeeds NAB CMO Dave Burwick.

enVista and Microsoft are expected to enable the manufacturer to support business growth, address key business process flows and achieve rapid ROI.

The buy may prove to be a wise move according to IDC estimates, whichshow that the worldwide market for business analytics softwarewill swell to $25 billion this year.

The role includes responsibility for all consumer and trade marketing activities, including public relations, hospitality, direct to consumer and brand education.