Marketing

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

The former Wrigley CEO is expected to bring a wealth of long and varied experience.

The new SwitchLock technology is made for fast and easy lens changing.

Integrated solutions from Nielsen are expected to help General Mills drive its brands and customer relationships in the marketplace.

Bryan Merryman, COO of Rocky Mountain Chocolate Factory, has been very pleased with the performance of this opportunity, which gained double-digit sales in test stores.

Jones Soda uses a social network advertising company to create innovative ways to market its products.

Cannondale Associates reveals new research based on interviews with retail grocery executives about trade promotion effectiveness. Find out what the findings mean for consumer goods manufacturers.

The new executive joins Unilever in June 2009 and takes on his new responsibilities in September.