Marketing

New software from SAP is expected to help support growth and expansion plans, better manage projects across the business and analyze large volumes of data faster.

The company chooses a new solution that is expected to meet product demands and support efficient manufacturing operations.

What other CG companies made BusinessWeek's Most Innovative Company list in 2009? Plus, find out what the CEO of the top CG company has to say about innovation.

As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics.

Fanta introduces a new formula and look, but not a new taste.

How globalization -- coupled with the current tumultuous economic environment -- is affecting the marketing practices at leading consumer goods companies.

The new packaging is expected to be available by Earth Day 2010.

Integrated solutions from Nielsen are expected to help General Mills drive its brands and customer relationships in the marketplace.