Marketing

In 2006, Sara Lee Corporation embarked on a journey to create a comprehensive trade management strategy for its North American Retail business. Here, Sara Lee execs share best practice tips learned along the way.

The new addition will leverage 27 years of global consumer packaged goods experience and international leadership roles to drive growth in a $2 billion segment.

The new CIO will lead the transformation of information technology.

The strategic partnership is expected to provide a strong platform for growth and geographic expansion.

The global outdoor apparel and footwear company selects Demandware as the e-commerce foundation for its new direct-to-consumer business.

The beauty and cosmetics company expands its capacity for manufacturing, reduces costs and improves product launch cycle time.

The latest PBG acquisition is expected to further strengthen the company's geographic portfolio.

The company chooses a new solution that is expected to meet product demands and support efficient manufacturing operations.