Marketing

The board of Cadbury unanimously recommends that Cadbury Securityholders accept the terms of Kraft's final offer.

The new candidate most recently served as the global business development director for Women's Training at Nike Inc.

The $1.7 billion transaction combines Shiseido's global reach and product development capabilities with Bare Escentuals' mineral-based cosmetic portfolio and multi-channel marketing.

The eStore featuring P&G brands will test innovative e-commerce concepts that are expected to unlock growth for online sales of consumer product categories.

The company launches a year-long wind energy pilot program at its headquarters.

Cadbury explains why Kraft's offer remains "fundamentally unattractive".

The new COO brings over 30 years of experience in the apparel industry, having worked with other lifestyle apparel brands.

The new R&D Center will lead Nestle's global research and development in biscuits and cereal-based snacks, focusing both on innovation and renovation of products.