Marketing

The newtelevision commercials, movie sponsorships and popsecret.com, debut Dec. 17,2009.

CGT Executive Editor Kara Romanow gives you a sneak peek into the trendsand topics discussed in this month's issue.

Celebritynatural food chef Bethenny Frankel introduces 100-calorie Deli Flats.

The Pepsi Refresh Project is an evolution of the Refresh Everything initiative Pepsi launched in 2009, which showed the brand as a catalyst for optimism.

The board of Cadbury unanimously recommends that Cadbury Securityholders accept the terms of Kraft's final offer.

The new candidate most recently served as the global business development director for Women's Training at Nike Inc.

The $1.7 billion transaction combines Shiseido's global reach and product development capabilities with Bare Escentuals' mineral-based cosmetic portfolio and multi-channel marketing.

The eStore featuring P&G brands will test innovative e-commerce concepts that are expected to unlock growth for online sales of consumer product categories.