Marketing

Consumer goods companies must up their game to manage revenue, costs and risks at a completely new level of leadership focus and execution pace.

The new television commercials, movie sponsorships and popsecret.com, debut Dec. 17, 2009.

The new power rovers are unveiled as Times Square as visitors kick off the official first pedal to power the lighting of the 2010 numerals on New Year's Eve.

Pomegranate 7UP Antioxidant is available for a limited time only this holiday season.

The acquisition expands Jarden's portfolio into new product and demographic categories and diversifies Jarden's international presence.

Learn valuable strategies and insights for managing and anticipating supply chain opportunities in the economic upturn.

Kraft Foods has considered Cadbury's formal response to its offer to acquire all of the issued and to be issued share capital of Cadbury.

Reynolds Americanplans to take a charge of approx $47 million in the fourth quarter of 2009 in connection with severance and related costs.