Marketing

Effective on June 22, 2010, terms like "light", "low" and "mild" are banned in cigarette labeling and marketing to potentially protect kids and save lives.

The acquisition helps to expand its food-to-go offerings.

The company will add Ridsect, Bloom, Catch, Cucal, Pyrel, Vapona, and Fumitox brands.

A new program welcomes outside innovation into the organization to push its marketing and communications expertise to new levels.

For the first time in company history, Mattel will roll out a new intellectual property, Monster High, across a number of diverse consumer products categories simultaneously at launch.

The new tool is developed in conjunction with more than 20global suppliers in hopes that it will lay the foundation for an industrystandard.

A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.

Deloittereveals the results of a recent research survey of consumer products and retailexecutives on the challenges that national brands face.