Marketing

The SAP executive board, in agreement with the SAP supervisory board, appoints two co-CEOs and makes additional changes to its management structure.

The joint effort is a key anchor to Wal-Mart's Family Moments campaign.

A direct-to-consumer marketing solution will support the company's largest North American consumer Web brands, including KraftFoods.com.

Pinnacle reduces cost on indirect spend while focusing internal resources on core spend areas and business activities.

Coke, DPSG, PepsiCo, Nestle Waters and Sunny Delight commit to caloric reductions in the beverage marketplace through innovation, smaller portion sizes and further marketing of low-calorie beverages.

The retail giant will reportedly remove the Hefty and Glad brands of food bags from its shelves and consider brand consolidation in additional categories, often in favor of its Great Value private label products.

The transaction is valued at approximately $28 million.

H.J. Heinz Company appoints Bob Ostryniec to the position of chief supply chain officer.