LG Electronics Names Two Customer-Focused SVPs

LG Electronics USA Inc. names industry veterans Jay Vandenbree as senior vice president, Sales, and James Fishler as senior vice president, Go-to-Market Operations.

 

"LG has an aggressive growth plan for 2010 and beyond," says LG Electronics USA President James Shad. "We place a very high priority on best-in-class partnerships with our retailers, and Jay and James will help us achieve this vision."

 

Vandenbree assumes responsibility for leading the U.S. sales organization for LG home entertainment and home appliance products. He succeeds John Herrington, who has left the company.Since September 2009, as LG's senior vice president, go-to-market operations, Vandenbree has been responsible for key sales support activities, including product management, pricing, promotion, channel merchandising and market analysis for LG's home entertainment and home appliance business in the United States.He joined LG Electronics USA with more than two decades of industry experience. In his 23-year career at Sony Electronics, Vandenbree held key sales operations positions, most recently as president of consumer sales from 2006-2009, when he was responsible for Sony's U.S. consumer sales strategy with retail partners and direct businesses.

 

Fishler, who succeeds Vandenbree as head of go-to-market operations, has been LG Electronics USA's vice president, Sales, since June 2009. He was responsible for strategic account development, identifying new business opportunities and leading channel management, primarily for the LG home entertainment business. Fishler built his career with Sony Electronics in a variety of roles and locations across the United States, most recently as vice president, strategic sales planning.