Dorel Juvenile Group Introduces New Natural Line

Dorel Juvenile Group USA, a division of Dorel Industries, launches the Naturals by Safety 1st baby care collection. With this collection, Dorel is expanding its juvenile product portfolio to include gentle, natural baby care products to keep children safe and pampered at bath time and beyond.

"For the past 25 years, Safety 1st has demonstrated an unwavering commitment to safety and value and we are excited to bring this same philosophy to our collection of baby care products," says Dave Taylor, president and CEO of Dorel Juvenile Group. "Upon entering the baby care space, it was critical to use all-natural ingredients to ensure the safety and health of children, while staying true to the brand's value-conscious model."

The five products in the Naturals by Safety 1st baby care collection include:
-- Shampoo & Body Wash
-- Daily Moisture Lotion
-- Intensive Moisture Cream
-- Diaper Rash Cream
-- Bubble Bath

The Naturals by Safety 1st collection features natural baby care products that are made with pure ingredients that are renewable, plentiful resources found in nature. The ingredient list for the entire line is all-natural, hypoallergenic and free of dyes, preservatives, and toxic chemicals such as phthalates, parabens, triclosan and formaldehyde - ingredients often found in synthetic baby care products which have been linked to cancer and other bodily damage.