Marketing

The company will add Ridsect, Bloom, Catch, Cucal, Pyrel, Vapona, and Fumitox brands.

For the first time in company history, Mattel will roll out a new intellectual property, Monster High, across a number of diverse consumer products categories simultaneously at launch.

A new program welcomes outside innovation into the organization to push its marketing and communications expertise to new levels.

Safety 1st makes child safety advice and insights from its in-house experts available to all parents with the click of a mouse at Safety1stTV.com.

PepsiCo,teaming with Accenture, launched an innovative initiative for its financefunction in May 2009 that can serve as a valuable learning model for companiesin any industry. Called the PepsiCo Finance University, find out how thisinitiative has provided a broader and more in-depth understanding of thecompany's core financial skills.

The new tool is developed in conjunction with more than 20global suppliers in hopes that it will lay the foundation for an industrystandard.

A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.

Deloittereveals the results of a recent research survey of consumer products and retailexecutives on the challenges that national brands face.