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Marketing

  • Nestl Purina Meets Pet Care Demand in Poland

    Nestl Purina is planning to invest an additional CHF44 million by the end of 2015 to build additional capacity at the Wroclaw facility.
  • Del Monte Foods Purchases Sager Creek

    Sager Creek Vegetable Company, formerly known as Allens, Inc., manufactures well-known brands including Veg-all, Freshlike, Popeye, Princella, Trappey's and Allens, among others.
  • L'Oreal USA Announces Strategic Mobile Partnership

    Alongside interacting with print and electronic advertising, instant purchases can also be completed online through PowaTag on both mobile and desktop.
  • Under Armour Opens Digital HQ

    Downtown Austin, Texas has a new digital development with the opening of Under Armour's first-ever Connected Fitness digital headquarters.
  • P&G Chief Brand Officer Talks Digital Marketing

    Chief brand officer of P&G, Marc Pritchard says digital technology has brought marketers "unimaginable opportunities", but brands should not put "obsession" with technology at the cost of "customer experience" and should tackle the threats that digital presents as much as reaping the benefits of it.
  • McCormick Announces Acquisition of Brand Aromatics

    McCormick has acquired the business for approximately $63 million in cash, and expands the breadth of value-added products in its industrial business.
  • East Africa Trade Agreement is Latest Big Step Forward

    Thursdays signing of the Cooperation Agreement between the United States and the East African Community (EAC) a regional bloc comprised of Kenya, Uganda, Tanzania, Rwanda and Burundi is a major relationship milestone.
  • Africa's Consumer Economy on the Rise

    A couple of months ago, The Economist reported that the African economy, rather than being damaged by last years collapse in commodity prices, was actually standing its ground even despite its historical dependency on the extractive industry.
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