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Marketing

  • L'Oreal USA Announces Strategic Mobile Partnership

    Alongside interacting with print and electronic advertising, instant purchases can also be completed online through PowaTag on both mobile and desktop.
  • Changing Decision Making (and Leadership)

    Many of us have grown up in the CPG industry surrounded by leaders who have worked their way up from the bottom, and understand multiple aspects of the business. These individuals have historic knowledge on how things get done.
  • Nestl Purina Meets Pet Care Demand in Poland

    Nestl Purina is planning to invest an additional CHF44 million by the end of 2015 to build additional capacity at the Wroclaw facility.
  • Del Monte Foods Purchases Sager Creek

    Sager Creek Vegetable Company, formerly known as Allens, Inc., manufactures well-known brands including Veg-all, Freshlike, Popeye, Princella, Trappey's and Allens, among others.
  • Under Armour Opens Digital HQ

    Downtown Austin, Texas has a new digital development with the opening of Under Armour's first-ever Connected Fitness digital headquarters.
  • P&G Chief Brand Officer Talks Digital Marketing

    Chief brand officer of P&G, Marc Pritchard says digital technology has brought marketers "unimaginable opportunities", but brands should not put "obsession" with technology at the cost of "customer experience" and should tackle the threats that digital presents as much as reaping the benefits of it.
  • McCormick Announces Acquisition of Brand Aromatics

    McCormick has acquired the business for approximately $63 million in cash, and expands the breadth of value-added products in its industrial business.
  • MPOWERD Names CEO

    In addition the CEOs promotion, MPOWERDs Board of Directors appointed Valarie Gelb as Chairman of the Board and appointed two new directors, Mark Sperry and Michael Pecoraro.
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