The industry veterans are expected to provide oversight and leadership, positioning both companies to deliver value for shareholders, customers and consumers.
The Most Admired list is described by Fortune as 'the definitive report card on corporate reputations.' Based on nine criteria, from investment value to social responsibility, these 10 consumer goods companies ranked highly in their respective industry, being noted a reputation all-star.
This award will honor the chief marketing officer who has made the largest demonstrable impact on his or her consumer goods organization through the implementation and successful use of new marketing strategies, technologies and/or processes. Here, CGT reveals the three deserving finalists who made the cut, and one will be named the winner at a special awards ceremony in June.
In recent decades, consumer packaged goods (CPG) companies grown through expansion into new markets harnessing the power of their global brands, or through localization and in-market execution. In other cases, they have delivered profitability through global efficiency programs like ERP and global business services. In the future, CPG leaders will embrace a new era of value creation by finding the right balance of all three.
