Skip to main content

Marketing

  • Chobani's Founder Becomes Sole Investor in La Colombe Coffee

    Hamdi Ulukaya, founder and CEO of Greek yogurt brand Chobani, is now Philly cofee company La Colombe Coffee Roasters' sole investor.
  • Leapfrog Appoints Matt Kelley

    Digital marketing agency Leapfrog appoints Matt Kelley as Senior Vice President, Consumer Journey, a newly created position.
  • ConAgra CMO Joan Chow Leaves

    Joan Chow, the longtime chief marketing officer for ConAgra Foods, has left the company as it makes changes under a new CEO.
  • Target's CIO Focuses on Enhancing Customer Experience

    Mike McNamara recently took over as Target's CIO. Just a few weeks into his position, McNamara answered five questions. Read McNamara's thoughts on new ways to wow customers.
  • Emerging Markets Growth to Continue for Heineken

    The chief executive of Heineken, the world's third largest brewer, told CNBC that he expected to see continued sales growth in emerging markets, despite the occasional "hiccup" in the future. Heineken reported higher first-half results than markets expected as it increased profit in all regions except Africa.
  • The Top 5 Priorities for Growth, Efficiency and Agility

    For decades CPG companies have experienced fast growth due to relativelyeasy expansion and consolidation in emerging markets, net new consumersand brand globalization.To achieve growth, efficiency and agility, CPG companies are relying increasingly on social, mobile, analytics and cloud technologies.Rather than approaching the future tactically, industry leaders today are designing "roadmaps" to define a more strategic approach to digital. For many, a successful roadmap would address the following five imperatives.
  • PepsiCo R&D Chief, Over $6bn in Net Revenue is Coming from Innovation

    PepsiCos research and development used to be focused on brand refreshes but were now working with a whole new strategy that is paying off in buckets, says its global R&D head.
  • Kellogg Company, BCTGM Announce Agreement

    Approximately 1,300 employees are covered under this new contract, which will allow the company to further invest in innovation and brand growth.
X
This ad will auto-close in 10 seconds