Marketing

Nestle opens its new Nestle Research & Development Center in Solon, Ohio, the completion of a $50 million, two-year project to establish this global center.

For brands, online sales represent huge opportunities for growth, but there are significant threats as well. Online success starts with complete visibility of who is selling their brands online, where and for how much, especially in the age of marketplaces. Here arethree primary steps to protecting and building brand value online.

Can you guess who will be the new CEO of Guess?, Inc. this August?

The two companies will make joint effort to build the biggest online and offline platform for sales, branding, cross-border e-commerce and innovation.

Campbell Soup Co., Camden, New Jersey. President and chief executive officer Denise Morrison has been elected as co-chair of the Consumer Goods Forum (CGF) board of directors. 

Norwalk, Connecticut-based agency Hunter Straker has introduced a proprietary behavior-tracking tool that analyzes 57 digital touchpoints along the path to purchase. 

Revenue and stock performance are key indicators of retailer health, but profit is king. Companies are in business to make money and the quickest way to compare retailers on an apples to apples basis is profit margin. See who joined lululemon, Nike and the Gap at the top of Apparel Magazine's annual look at the 50 most profitable apparel brands.

General Mills will debut new products this summer, including several to align with the growing consumer interest in wellness, as well as convenient products and sweets.