Marketing

Jennifer Lacks Kaplan, principal, for Deloitte discusses how the CIO is emerging as a key leader in driving the marketing transformation required for CG companies to win in today's digital marketplace.

In this exclusive interview, Jennifer Sepull, chief information officer and vice president, IT Services (ITS), and Mukund Kaushik, vice president of the newly-formed IT Services, Global Marketing unit, reveal how Kimberly-Clark Corporation is redefining the rules of collaboration between Marketing and IT to succeed in a world where the term digital marketing has evolved into "marketing in a digital world."

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

PepsiCo's Mountain Dew brand launches its first-ever global campaign.

The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience.

Supply Chain Insights Founder, Lora Cecere explains how promotion management is not to be solved through incrementalism.

SnackWell's is reformulating its products and expanding to offer consumers more better-for-you snacking options.

After a successful pilot phase with ChannelSight in 20 markets with over 100 retailers, the company is now rolling out the technology into additional regions and markets.