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Marketing

  • Clorox Executive Chairman to Retire; Board Appointments and Elections

    The Clorox Company announces Executive Chairman Donald R. Knauss will retire from The Clorox Company and its board of directors. The board also appoints George Harad as independent chair and adds Spencer C. Fleischer and Christopher J. Williams.
  • Walmart Leads 10 Most Popular Stores List

    24/7 Wall St.has come up with a list of the 10 Most Popular Stores inAmerica and Walmart tops the list.
  • Whirlpool Acquires American Dryer

    Whirlpool Corporation has entered into an agreement to acquire American Dryer Corporation, a privately held company that manufactures and markets coin-operated industrial and specialty laundry equipment.
  • Comings & Goings: June 2015

    Campbell Soup Co., Camden, New Jersey

    Ed Carolan has been named senior vice president of the newly formed division known as integrated global services.

  • P&G to Join Roster of Major CPGs Rethinking Media Spend

    Procter & Gamble (P&G) is rumored to announce a massive buying and planning review across the United States, Canada and Puerto Rico. This comes on the brink of a wave of CPG giants like Coca-Cola, Unilever and L'Oreal, that are already rethinking the way they spend their media dollars. For P&G, it will be the first time in nearly two decades that it has reviewed its U.S. buying account.
  • Cole Haan Customers to Enjoy One Touch Payment

    Footwear and accessories brand Cole Haan launches Apple Pay allowing customers to make purchases with one touch on the mobile shopping app.
  • A Look Inside Enjoy Life Foods

    Enjoy Life Foods' CMO Joel Warady, is responsible for developing and executing the sales and marketing strategies for the company and its brands. Here, he divulges the strategies needed for successful marketing initiatives.
  • Marketing Transformation

    Jennifer Lacks Kaplan, principal, for Deloitte discusses how the CIO is emerging as a key leader in driving the marketing transformation required for CG companies to win in today's digital marketplace.
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