Marketing

There is a new VP of marketing and VP of supply, for starters.

Emma Walmsley was named GSK CEO designate. She will succeed Andrew Witty as GSK CEO when he retires in March 2017.

Please download and review this information to learn about the many media opportunities that Consumer Goods Technology offers its community.

Throughout the year, CGT will accept nominations for consumer goods companies and executives to be recognized.

Even though there is an element of surprise to the announcement, some observers say it makes sense, and see the Lorillard acquisition by Reynolds as a logical trigger.

Brian Kuz brings over 30 years of experience building brands and shaping industry giants in the consumer packaged goods categories.

The brand's decision to go with a first-ever male model, 17-year-old makeup artist and social media star James Charles, is being called genius Gen Z marketing.