The goal is to overhaul its product portfolio by offering healthier food and beverage choices, reduce its environmental impact and empower people around the world.
The product lifestyle management software DevEX will help the confectionery company gear up for faster time to market and better product development processes.
The leading marketing companies teach and expect their brand marketers to holistically drive the P&L, which is ultimately what creates more capable, enterprise-wide leaders, according to the 2016 survey.