Marketing

MUSCLE MILK Brand Debuts Coffee House Protein Shakes

CytoSport, Inc. launches the ready to drink product line, combining protein and caffeine into three coffee-inspired flavors: Vanilla Latte, Cafe Latte and Mocha Latte.
Consumer Trends Drive New Products at General Mills

The new products unveiled for Summer 2016 aim to meet the continued consumer interest in wellness, convenience and snacking.
Danone to Acquire WhiteWave in $12.5B Deal

Together, WhiteWave and Danone are expected to create a unique global company committed to addressing tomorrows consumer trends by providing healthy and sustainable eating and drinking options.
Comings & Goings: July 2016
Del Monte Appoints Paul Miller as CFO, Robert Long as CIO

Both Long and Miller will report to Dave Meyers, EVP and chief administrative officer.
Hershey Rejects Interest From Mondelez Company

The Board Of Directors of The Hershey Company have rejected a preliminary, non-binding indication of interest rrom Mondelez.
McCormick Names Michael Smith EVP & CFO, While Gordon Stetz is Set to Retire

In his new role, Smith will oversee the company's global finance organization, as well as McCormick shared services and information technology.
Mondelez Makes a Bid to Buy Hershey Co.

According to The Wall Street Journal, Mondelez International Inc. made a bid to buy chocolate giant Hershey Co. in what would be a blockbuster deal uniting two of the worlds best-known candy makers.

KEEN, Inc. Names Tyler LaMotte as VP of Brand Marketing