Marketing

Ralph Scozzafava to lead the company on January 1, 2017.

Veteran CPG marketer to lead unified marketing approach across proteins and business channels in a newly created role.

Companies often find themselves stuck in neutral and unable to make progress toward delivering real transformation across the operation.

Identity marketing is a new-ish term for a very old concept. Branding the process of managing and influencing how a product or business is perceived by potential consumers is the foundation of identity marketing,which is based on these five central principles.

IRI, Chicago, has entered into a long-term agreement with Cincinnati-based The Kroger Co. to be the retailer’s preferred partner for market measurement services.

Former Walgreens executive Adam Pellegrini joins the company as vice president of digital health.

Snyder's-Lance, Inc. announces that the company's Kettle Foods subsidiary completed the acquisition of Metcalfe's skinny Limited, by acquiring the remaining 74 percent interest in the leading UK premium popcorn brand.

A posting by the company states that it wants to create a work environment that is tailored to a reduced schedule and still fosters success and career growth.