Marketing

The initiative intends to address the difficulty manufacturers face in deploying the latest digital technologies, such as real-time tracking, 3D modeling and visualization, and the Internet-of-Things, on a large scale.

These ten women from PepsiCo, Mondelez International, Campbell Soup and more, stand out among the industry as consumer goods' most powerful women.

Ralph Scozzafava to lead the company on January 1, 2017.

Veteran CPG marketer to lead unified marketing approach across proteins and business channels in a newly created role.

Companies often find themselves stuck in neutral and unable to make progress toward delivering real transformation across the operation.

Identity marketing is a new-ish term for a very old concept. Branding the process of managing and influencing how a product or business is perceived by potential consumers is the foundation of identity marketing,which is based on these five central principles.

IRI, Chicago, has entered into a long-term agreement with Cincinnati-based The Kroger Co. to be the retailer’s preferred partner for market measurement services.

Former Walgreens executive Adam Pellegrini joins the company as vice president of digital health.