The Estée Lauder Companies is driving increased consumer recruitment and loyalty and optimized promotions via elevated precision marketing capabilities.
These are a few straightforward steps CPGs can take to figure out where data can add the most value — whether it’s improving customer insights, optimizing supply chains, or refining product offerings.
Watch to learn how proactive security measures and effective employee training can minimize risk and ensure companies can strategically reallocate resources to keep systems up and running in a safe, trustworthy way.
This September, we're excited to introduce you to an entirely new element in our Consumer Goods Sales & Marketing Summit agenda: the Innovation Sprint.
Snack manufacturer Utz Brands is continuing to expand its distribution network, progressing on its DSD goals by acquiring distribution rights in South Florida from National Food Corp.
CPGs have a lot at stake when it comes to smoothly running stores. For The Coca-Cola Company, this means helping retailers recruit and retain labor has become not just a priority but rather a collective responsibility of the entire consumer goods industry.
Under Armour is progressing with its restructuring strategy, focusing on three core areas of business: supply chain modernization, consumer-centric marketing, and operations optimization.
