Faced with more public scrutiny than any other industry, most of the companies on this list are refocusing on smokeless tobacco products to stay afloat.
This list transforms year after year thanks to a mass of mergers and acquisitions. This year, Anheuser-Busch InBev moves up into the No. 2 spot. Which other companies are establishing a stronghold in this staple market?
What recession? The majority of companies on this list reported revenue gains in 2009 as much as 49 percent in J.M. Smucker's case. After all, people have to eat!
Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.