2010 Top 100: Health and Beauty Aids
3. Beiersdorf AG

4. Shiseido Company Limited
Recent mergers and acquisitions have given the HBA market a total makeover. Aside from Unilever's acquisition of Alberto Culver, the Shiseido Company bought Bare Escentuals in March 2010, which will operate as a separate business division of Shiseido under its existing management. This transaction will enable Shiseido to strengthen its position in the U.S. market and expand its product portfolio into mineral-based cosmetics.