Throughconsumer insights and open innovation, General Mills grew its internationalWanchai Ferry product line into a leader in the growing frozen meals categoryin the United States.
Kraft Foods has hit its sweet spot, according to Chairman and CEO Irene Rosenfeld, who earlier this week outlined the companys new strategies for its product portfolio and financial performance.
The executive succeeds Gene Kahn, who was the company's first Chief Sustainability Officer in 2003, and worked to make a significant impact in reducing the company's environmental footprint.
This acquisition will enhance GMCR's Canadian presence and is expected to strengthen its North American geographic expansion with a well-known Canadian brand platform.