Collective Bias, Inc. has unveiled prescriptiveIQ, a suite of analytic solutions using first-party shopper data along with various data science applications to provide insights that inform every step of the influencer marketing process.
The baby food brand selected T-Pro-Solutions' tool to help strengthen its revenue management capabilities through cross-functional post-event analytics and planning.
The customized solution is designed to help P&G improve productivity and performance by using machine learning algorithms to automate much of the demand planning process.
WestRock Company and KapStone Paper and Packaging Corporation have agreed to a $4.9 billion deal that would enable WestRock to acquire all outstanding shares of KapStone for $35 per share and approximately $1.36 billion in net debt.
