ARTICLES BY THIS AUTHOR
- 5/24/2021
Post Consumer Brands Names Chief Marketing Officer
The new marketing lead has more than two decades of CG marketing and product innovation experience, most recently in the role of general manager, marketing, for Reckitt. - 5/23/2021
Advantage Solutions Taps StayinFront to Enhance Retail Execution
Advantage will also deploy StayinFront’s API Hub to integrate several proprietary applications to more effectively direct, collaborate and report on efforts to grow the brands they represent. - 5/23/2021
Samsonite Boosts Digital Consumer Experiences
Samsonite has selected a consumer experience solution to optimize checkout and gain a greater analysis of its consumers’ digital journeys. - 5/19/2021
The Secrets of DTC Success
We dug into the technologies, tools and tricks of today's successful DTC brands (and those new to DTC), including what makes the digital natives just so special. Read on for an edited transcript and all of the presentation slides, and learn why done is better than perfect, but personal wins all. - 5/18/2021
Hershey Picks Up Better-For-You Confectionery Brand Lily’s
The Lily's acquisition is expected to enable Hershey to accelerate growth of its healthier confectionary offerings and reimagine the future of the candy aisle in partnership with retailers. - 5/16/2021
NielsenIQ Acquires Product Attribute Data Company Label Insight
The deal is expected to supercharge data intelligence in the health and wellness space, making it easier for Americans to find the products needed to meet their needs. - 5/12/2021
Fractal Sharing Peek Into Mars' Digital Transformation at Analytics Unite 2021
This year’s theme is the Future of Business, and Fractal will provide attendees with a behind-the-scenes look at how Mars is leveraging advanced analytics and machine learning to transform its business at unprecedented speeds. - 5/11/2021
Southern Glazer’s Hits 1M Mark With Proof
Through its Proof digital ecosystem, the alcohol distributor is expanding the way its customers can find new products, in turn increasing exposure for supplier brands and enabling its salesforce to build value-added consultative selling relationships. - 5/9/2021
Simple Mills Partners to Drive Profitable Innovation
Simple Mills is partnering with IRI to expand the Simple Mills portfolio and overall value proposition for retail partners and consumers.