Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

3/7/2017
Popchips Celebrates Through Ibotta
Popchips, Inc. teamed with shopper incentive app Ibotta this month to distribute coupons in recognition of March 14's designation as "National Potato Chip Day."

Peter Breen
2/28/2017
CG Marketers Like Retailer Websites (Apps, Not So Much)
Exactly one-third of consumer goods marketers view retailer websites as the most important touch point in their digital marketing strategy, according to the "Shopper Marketing Trends Report 2017."

Peter Breen
2/26/2017
M&M's Lays Down a Marketing Beat
Mars Inc.'s flagship brand this week launched a new marketing campaign that mixes M&M's and music.

Peter Breen
2/26/2017
Shopper Marketing for E-Commerce Course Available
Online course examines the critical role that shopper marketing plays in driving e-commerce success.

Peter Breen
2/26/2017
Hershey Stirs Up the Executive Mix
Chief supply chain officer Terry O'Day will assume additional duties in the leadership team that incoming chief executive officer Michele Buck has assembled at The Hershey Company.

Peter Breen
2/25/2017
Thinking Big About Retail's Future
Oh, so now you want to measure in-store behavior?

Peter Breen
2/21/2017
Editor's Note: Big Show, Bigger Ideas
A look at the NRF's annual trade show, along with CGT's latest issue.

Peter Breen
2/21/2017
Activia Empowers Women, Inside and Out
Dannon Co.'s Activia brand launched a national rebranding campaign this month dubbed "It Starts Inside."

Peter Breen
2/16/2017
Mondelez Launches SmartLabel App
Mondelez International this week launched one of the first sponsored SmartLabel apps to give shoppers on-the-spot, in-store access to detailed product information.

Peter Breen
2/13/2017
E2open Merges with Steelwedge
Supply chain operating network E2open has merged with Steelwedge, a software company focused on sales and operations and integrated business planning.

Peter Breen