ARTICLES BY THIS AUTHOR
- 8/26/2018
Tip of the Spear Technology: DeepNorth
Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these in-store shopper analytics tools from DeepNorth. - 8/23/2018
Facebook Taps Lucio as CMO
CGT 'CMO of the Year' finalist Antonio Lucio is leaving HP, Inc. to join the social media giant. - 8/23/2018
Leveraging 'Prime Day' Events by Driving Pre-Event Carting
Packaged goods companies can capitalize on major online sales events by helping shoppers pre-load their carts with household essentials. - 8/22/2018
Industry Share Groups: Data & Analytics
In this open forum, qualified industry practitioners gather to share best practices for addressing their most critical business challenges. - 8/22/2018
Radio Flyer Launches a Supply Chain in Europe
An iconic U.S. toy company opened a strategic global market in Europe through the launch of one popular product. - 8/19/2018
Tip of the Spear Technology: DiSa
Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these point-of-sale activation solutions from DiSa. - 8/13/2018
L’Oreal Teams with Facebook on AR Initiative
The effort will be driven by ModiFace, the beauty-focused AR specialist that L’Oréal acquired in March. - 8/12/2018
Transforming the Supply Chain into a Growth Driver
When it comes to supply chain IT investments, consumer goods companies need to place a clearer focus on growth. - 8/11/2018
Tip of the Spear Technology: Realfiction
Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these mixed reality solutions from Realfiction.