Lisa Johnston
ARTICLES BY THIS AUTHOR
- 3/22/2020
More Chips, Less Makeup: Consumers Turning to Convenience to Ride Out COVID-19
Beyond hand sanitizer and Clorox wipes, consumers are expected to reach more often for easy meals as they settle in for extended periods of social distancing. - 3/22/2020
Hanesbrand Retrofitting Plants to Make Masks Instead of Shirts and Socks
The company expects to ramp up production of 1.5 million masks weekly. - 3/19/2020
Del Monte Foods Snags Dean Foods Exec as New Chief Customer Officer
The new exec will play a key role in the company’s efforts to expand into new categories like frozen foods and refrigerated deli, and enter such new channels as convenience and foodservice. - 3/18/2020
Plants Rule in Fast Company’s Most Innovative Companies
The media company's annual rankings are out, and it’s a good year for brands keeping their consumers’ health top of mind. - 3/15/2020
Alexa Will Return to Butterball’s Thanksgiving Roster in 2020
A case study in how the turkey giant used voice technology to reach and engage with consumers right in their kitchens. - 3/15/2020
Trax Acquires Survey.com
Trax will combine both companies’ technologies, products and customer delivery to create a closed-loop merchandising system for physical retail. - 3/11/2020
Revlon Restructuring to Eliminate 1,000 Positions
The moves are projected to save $200 and $230 million by the end of 2022, with about 60% of this stemming from the headcount reductions. - 3/10/2020
Javier Polit Joins Mondelez International as CIO
Polit will oversee the snack company’s global information technology solutions, reporting to executive vice president and chief financial officer Luca Zaramella. - 3/10/2020
PepsiCo to Acquire Rockstar Energy Beverages
PepsiCo, which has had a distribution agreement with Rockstar in North America since 2009, also owns the Mountain Dew Kickstart energy brand, as well as GameFuel and Amp.
