Lisa Johnston

VP of Content

Author Profile

Lisa Johnston is VP of Content for CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

3/30/2020
More Beauty Brands Jump on Hand Sanitizer Bandwagon to Fight COVID-19
More beauty brands are retooling their operations to make hand sanitizer in the fight against the spread of the coronavirus.

Lisa Johnston
3/26/2020
Nike’s China Strategy Serving As its U.S. Coronavirus Playbook
The footwear giant anticipates its digital tech investments will help it weather the storm the coronavirus is wreaking upon retail worldwide.

Lisa Johnston
3/25/2020
Walmart & Sam’s Club Streaming Supply Chain Financing & Offering Rent Relief
The retailers have accelerated the onboarding process for qualified suppliers to receive payments from national banks.

Lisa Johnston
3/25/2020
Front-Line Support: CG Brands Thanking Workforces with Cash Bonuses
A number of companies are showing their gratitude toward their front-line employees during the coronavirus health crisis in the form of raised wages and bonuses.

Lisa Johnston
3/23/2020
Newly Remote Workforces & Sales Shifts Top CG Execs’ List of Woes
A leading 29% of respondents in CGT's exclusive poll said they can’t keep up with production of certain products, such as household cleaners and paper products.

Lisa Johnston
3/22/2020
Hanesbrand Retrofitting Plants to Make Masks Instead of Shirts and Socks
The company expects to ramp up production of 1.5 million masks weekly.

Lisa Johnston
3/22/2020
More Chips, Less Makeup: Consumers Turning to Convenience to Ride Out COVID-19
Beyond hand sanitizer and Clorox wipes, consumers are expected to reach more often for easy meals as they settle in for extended periods of social distancing.

Lisa Johnston
3/19/2020
Del Monte Foods Snags Dean Foods Exec as New Chief Customer Officer
The new exec will play a key role in the company’s efforts to expand into new categories like frozen foods and refrigerated deli, and enter such new channels as convenience and foodservice.

Lisa Johnston
3/18/2020
Plants Rule in Fast Company’s Most Innovative Companies
The media company's annual rankings are out, and it’s a good year for brands keeping their consumers’ health top of mind.

Lisa Johnston
3/15/2020
Alexa Will Return to Butterball’s Thanksgiving Roster in 2020
A case study in how the turkey giant used voice technology to reach and engage with consumers right in their kitchens.

Lisa Johnston