ARTICLES BY THIS AUTHOR
- 2/13/2020
PDC Beauty & Wellness Co. Names New CEO
After 15 years, James V. Stammer is stepping down to pursue other interests. - 2/14/2020
Brandless Forced to Call it Quits
Brandless, the DTC consumer goods company that flew its flag on generic branding and packaging, ceased operations this week. - 2/10/2020
What’s in a Name? For Voice Shopping, Still Quite a Bit
The market is still figuring out what constitutes an apples-to-apples comparison in smart speakers and voice commerce. - 2/6/2020
GSK Separating into 2 Companies
Global pharmaceutical and healthcare company GSK is undertaking a two-year plan to split itself in two. - 2/6/2020
Coach Taps JLo & Michael B. Jordan for CitySole Collection
Coach’s newest footwear collection brings in the celebrity New Yorkers to appeal to streetwear consumers. - 2/5/2020
Ralph Lauren Went In Hard on Social this Holiday — and it Paid Off
Updated technology and marketing strategies led Ralph Lauren down a jolly path this holiday season. - 2/3/2020
McCormick Website Crashes from Fiery Demand
The company received an unexpected surprise when the consumer reaction to its limited-edition Old Bay hot sauce was so strong that its website crashed. - 2/3/2020
Levi’s Sets Sights on Growing Market Share, Not Store Sizes
According to its CEO Chip Bergh, the apparel company is expanding its digital business across pure-play, wholesale dot-com and its own e-commerce site, while mounting its presence with its mass-channel partners. - 1/31/2020
New GS1 Program Expands UPC Access
57% of small brands experiencing significant growth said using GTINs/UPCs in their product listings helps customers more easily find their products online.