Lisa Johnston

Editorial Director

Author Profile

Lisa Johnston is the Editorial Director of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

5/3/2020
IRI Measuring Consumer Purchase Shifts on a Weekly Level
Big data and predictive analytics provider IRI has released a new metric measuring weekly changes in consumer purchases to account for the rapidly shifting behavior stemming from the spread of COVID-19.

Lisa Johnston
5/3/2020
How The Coupon Bureau is Cutting Down on Fraud and Unlocking Mobile Couponing
The Coupon Bureau is giving consumer goods manufacturers and retailers more visibility into — and control over — their coupon events.

Lisa Johnston
4/29/2020
Syndigo Acquires Kwikee
Product information and syndication provider Syndigo has acquired Kwikee, a management and distribution platform for branded product content.

Lisa Johnston
4/29/2020
Hershey to Acquire & Staff PPE Manufacturing Line
The Hershey Company has joined the list of consumer goods companies prioritizing PPE manufacturing, but it's doing more than retooling existing operations.

Lisa Johnston
4/27/2020
Consumer Stockpiling Lifts Nestle Q1 Sales
Consumer The company reported organic sales growth in Q1, but Nestle SA CEO Mark Schneider tempered the news with a reminder of the extreme uncertainty facing the industry.

Lisa Johnston
4/26/2020
Amazon Piloting Video Verification to Crack Down on Fraudulent Suppliers
Amazon is piloting a program that validates prospective sellers’ identification via video conferencing in order to cut down on sales from fraudulent suppliers.

Lisa Johnston
4/26/2020
Food Banks as Lighthouses: Chobani Deepens Commitment with New Pantry Initiative
Chobani is throwing its weight behind a new initiative supporting local food banks.

Lisa Johnston
4/23/2020
A Little Cleaner, A Little Greener: Henkel Taps New Packaging Materials for Detergent Pods
Henkel is making progress on its sustainability targets thanks to a new packaging material for its detergent capsules.

Lisa Johnston
4/22/2020
A Look Behind Anheuser-Busch InBev’s Personalization Updates
Anheuser-Busch InBev and Linden Lab are making moves to improve their customer acquisition strategies in the face of more complex buying journeys.

Lisa Johnston
4/22/2020
Everything is Awesome for Lego's Reputation
The 10th annual Global RepTrak ranks companies on how they’re perceived across seven factors. See which brand landed the No. 1 spot.

Lisa Johnston